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What is PR impact? How do we measure it? Why is the impact of PR important to track? Here we tackle how and why we’ve been measuring PR impact wrong and how it will improve your PR strategy.
Signal AI take a look at the good, the bad, and the ugly, in the PR news this week: Airbnb’s crisis management, Smirnoff x Laverne Cox’s Christmas, Google taking Comms in-house and more.
According to Wikipedia, there are over 100 major social networks active today. Find out which networks PRs should use and why.