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Latest News
Signal AI Weekly PR News Roundup 20 September 2019
Here we take a look at the good, the bad, and the ugly, in the PR news this week: Felicity Huffman’s crisis PR, The Drum inaugural PR Awards, Lush and Greta, and more.
How to build your brand reputation
Reputation is important. But for organisations brand reputation is everything. Here we run through the building blocks of brand reputation.
How to measure media coverage
PR has historically struggled to measure impact but with media monitoring platforms it is easier than ever to measure media coverage. Find out how.