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A more forward-thinking approach to maintaining your company’s reputation, by public affairs expert Stuart Thomson
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A guide to sentiment analysis
The benefits, challenges, limitations and power of sentiment analysis, which gives meaning to brand, competitor and industry mentions
A Q&A with Eulogy CEO Lis Field
We spoke to Lis Field about Eulogy’s new report Riding The New Wave of Disruption and how PR & Comms can make use of innovation
PR Measurement 101: Establishing a successful framework
Knowing your audience, avoiding vanity metrics and other key takeaways from Chichi Osuagwu’s webinar on Global PR Measurement