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Latest News

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12th November 2019

Why you have been measuring PR impact wrong

What is PR impact? How do we measure it? Why is the impact of PR important to track? Here we tackle how and why we’ve been measuring PR impact wrong and how it will improve your PR strategy.

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8th November 2019

Signal AI Weekly PR News Roundup 8 November 2019

Signal AI take a look at the good, the bad, and the ugly, in the PR news this week: Airbnb’s crisis management, Smirnoff x Laverne Cox’s Christmas, Google taking Comms in-house and more.

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5th November 2019

Twitter, LinkedIn, Instagram: The social networks PRs should use and why

According to Wikipedia, there are over 100 major social networks active today. Find out which networks PRs should use and why.