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Latest News

Thumbnail image of emojis to represent sentiment
15th October 2019

Top tips for sentiment analysis

Any publicity is goods publicity, right? We’d disagree and encourage any PR professional to conduct sentiment analysis. Here are our top tips for sentiment analysis.

Thumbnail image of David and Miguel for The Family (AAA) article
11th October 2019

Signal AI Weekly PR News Roundup 11 October 2019

Here we take a look at the good, the bad, and the ugly, in the PR news this week: How Signal AI raised Series A, ‘next-gen’ media model, and PR scandal.

Thumbnail image of a bench to represent benchmarking your media coverage
8th October 2019

How to benchmark your media coverage

Benchmarking successes and PR measurement are absolutely key but understanding how and why to benchmark your media coverage, is paramount. Find out how.