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15th October 2019

Top tips for sentiment analysis

Any publicity is goods publicity, right? We’d disagree and encourage any PR professional to conduct sentiment analysis. Here are our top tips for sentiment analysis.

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11th October 2019

Signal AI Weekly PR News Roundup 11 October 2019

Here we take a look at the good, the bad, and the ugly, in the PR news this week: How Signal AI raised Series A, ‘next-gen’ media model, and PR scandal.

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8th October 2019

How to benchmark your media coverage

Benchmarking successes and PR measurement are absolutely key but understanding how and why to benchmark your media coverage, is paramount. Find out how.

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4th October 2019

Signal AI Weekly PR News Roundup 4 October 2019

Here we take a look at the good, the bad, and the ugly, in the PR news this week: Augmented Intelligence at TEDx, MMC Ventures’ AI Masterclass, and more.

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2nd October 2019

Best practice for measuring brand reputation

We’ve already covered why building a solid brand reputation is incredibly important. And now it’s time to start measuring brand reputation with Signal AI!

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1st October 2019

How to discover strategic PR opportunities

Proactive outreach and strategic PR are the new buzzwords, and they’re here to stay. Read on to find out the best ways to discover strategic PR opportunities.

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27th September 2019

Signal AI Weekly PR News Roundup 27 September 2019

Here we take a look at the good, the bad, and the ugly, in the PR news this week: Women in PR opens in Wales, Starbucks rewarded for TV diversity, and more.

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26th September 2019

AI-powered media monitoring vs Boolean search

Boolean has ruled the roost for decades, but it’s time for a new contender in the PR fight. Tune in for the battle between AI-powered media monitoring and Boolean search.

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25th September 2019

Supercharge your PR with media monitoring

Automated or AI-powered media monitoring platforms will reinvigorate any PR strategy. So get ready to find out the top ways media monitoring will supercharge your PR.

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20th September 2019

Signal AI Weekly PR News Roundup 20 September 2019

Here we take a look at the good, the bad, and the ugly, in the PR news this week: Felicity Huffman’s crisis PR, The Drum inaugural PR Awards, Lush and Greta, and more.

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19th September 2019

How to build your brand reputation

Reputation is important. But for organisations brand reputation is everything. Here we run through the building blocks of brand reputation.

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17th September 2019

How to measure media coverage

PR has historically struggled to measure impact but with media monitoring platforms it is easier than ever to measure media coverage. Find out how.