Media Intelligence Insights from the Signal Team

Demonstrating the effectiveness of Communications with accurate data

Reputation Management / Neil Morrison / 4 min read

Demonstrating how PR supports business objectives is often missed, but how to approach it?

‘We’ve never had this strategic opportunity before.’ Takeaways from our inaugural NY Exec Connect dinner

News & Insights / Signal AI Editors / 2 min read

Stories from a lively discussion at our first New York-based Signal AI Exec Connect dinner

The top performing organizations in the Signal AI Perception of Gender in Business Report 2022

News & Insights / Liana Bravo and Tom Jenkin / 1 min read

Our research shows how leading companies reputations differ on gender issues

PR360: Comms leaders can harness insights to navigate the ESG ‘minefield’

Reputation Management / Neil Morrison / 3 min read

Some highlights from a fascinating PR360 conference

How the media covered the politicians and organizations associated with LGBTQ+ rights

News & Insights / Liana Bravo / 4 min read

US governors Abbott, Desantis and Hutchinson Lead in Negative LGBTQ+ Media Sentiment

Cathartic measurement discussions and more at the Exec Connect breakfast

Reputation Management / Neil Morrison / 3 min read

Key takeaways from the first event in the Exec Connect series discussing measurement woes and successes

Our SVP Product Emily Bremner on helping Deloitte make sense of external data

News & Insights / Tom Jenkin / 2 min read

Showcasing how we've leveraged our technology to streamline information and support client relationships, on the AI in Business podcast

Measurement 101: What does good look like?

Reputation Management / Neil Morrison / 5 min read

Measurement expert Neil Morrison discusses how to select the right metrics

McKinsey in the top five companies for positive gender pay gap perception

News & Insights / Liana Bravo and Tom Jenkin / 4 min read

Highlighting how leading brands are fairing in their efforts to close the gender pay gap

Research: Analyzing coverage of Female Leadership in Business

News & Insights / Hanna Linden and Liana Bravo / 5 min read

Insights on Female Leadership in the world’s leading companies and the best performers

Our AI is learning new topics: Carbon Capture, Online Misinformation, Aerospace, and more

Technology / Tom Jenkin / 4 min read

AI-powered topics allow you to search for the right information without clunky boolean strings

Measurement 101: Why start a PR measurement framework?

Reputation Management / Neil Morrison / 4 min read

Measurement expert Neil Morrison outlines where to start when proving the impact of comms

[Report] The State of Corporate Reputation and Business Performance

News & Insights / Tom Jenkin / 2 min read

Reputation will be the main driver of business performance in the next five years

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cli_user_preference	1 year	Keeps track of the cookie consents for on the current domain.
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
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Cookie	Duration	Description
__utma	2 years	This cookie is set by Google Analytics and is used to distinguish users and sessions. The cookie is created when the JavaScript library executes and there are no existing __utma cookies. The cookie is updated every time data is sent to Google Analytics.
__utmb	30 minutes	Google Analytics sets this cookie, to determine new sessions/visits. __utmb cookie is created when the JavaScript library executes and there are no existing __utma cookies. It is updated every time data is sent to Google Analytics.
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Cookie	Duration	Description
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_gcl_au	3 months	Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
_session_id	14 days	Cookie set by G2 to store the visitor’s navigation by recording the landing pages. This allows the website to present products and indicate the efficiency of the website.
CONSENT	2 years	YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
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Cookie	Duration	Description
AnalyticsSyncHistory	1 month	This cookie is set by LinkedIn and is used to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries
gaclientid	1 month	The Client ID (cid) is a unique identifier for a browser–device pair that helps Google Analytics link user actions on a site. By default, Google Analytics determines unique users using this parameter.
handl_ip	1 month	This cookie is set by HandL UTM Grabber plugin. The cookie is used to store the IP of the user.
handl_landing_page	1 month	This cookie is set by HandL UTM Grabber plugin. The cookie is used to store the landing page.
handl_original_ref	1 month	This cookie is set by HandL UTM Grabber plugin. The cookie is used to store the original referral.
handl_ref	1 month	This cookie is set by HandL UTM Grabber plugin. The cookie is used to store the referral of the last touch (where user comes from just before a conversion)
handl_ref_domain	1 month	This cookie is set by HandL UTM Grabber plugin. The cookie is used to store the referral of the last touch (where user comes from just before a conversion)
handl_url	1 month	This cookie is set by HandL UTM Grabber plugin. The cookie is used to store the url of the last touch (where user comes from just before a conversion)
handlID	1 month	This cookie is set by HandL UTM Grabber plugin. The cookie is used to store the Unique ID generated by HandL UTM Grabber
HandLtestDomainName	session	This cookie is set by HandL UTM Grabber plugin. To automatically get the domain for tracking (via client side)
HandLtestDomainNameServer	1 day	This cookie is set by HandL UTM Grabber plugin. To automatically get the domain for tracking (via server side)
IDE	1 year 24 days	Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads on embedded YouTube videos and according to the user profile.
li_gc	2 years	This cookie is set by LinkedIn and is used to store consent of guests regarding the use of cookies for non-essential purposes
loglevel	never	Collects data on visitor interaction with the website's video-content - This data is used to make the website's video-content more relevant towards the visitor.
organic_source	1 month	This cookie is set by HandL UTM Grabber plugin. The cookie sets the organic source href (e.g. https://www.google.com/some/path)
organic_source_str	1 month	This cookie is set by HandL UTM Grabber plugin. The cookie sets the organic source (Google, Bing, Instagram etc)
tableau_locale	session	Tableau sets this cookie
tableau_public_negotiated_locale	session	Tableau sets this cookie
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
traffic_source	1 month	This cookie is set by HandL UTM Grabber plugin. The cookie sets the source to either Paid, Organic, Direct or Referral
user_agent	1 month	The user agent (UA) is part of the HTTP header and gets populated whenever a request is made from a client (e.g. your browser) to a server (e.g. a web server). It contains information about the browser and the operating system of your device.
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-id	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.

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