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15th November 2019

Signal AI Weekly PR News Roundup 15 November 2019

Here we take a look at the good, the bad, and the ugly, in the PR news this week: Sonic overcomes PR crisis, PRCA National Awards, IKEA goes grime for Christmas, and more.

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12th November 2019

Why you have been measuring PR impact wrong

What is PR impact? How do we measure it? Why is the impact of PR important to track? Here we tackle how and why we’ve been measuring PR impact wrong and how it will improve your PR strategy.

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8th November 2019

Signal AI Weekly PR News Roundup 8 November 2019

Signal AI take a look at the good, the bad, and the ugly, in the PR news this week: Airbnb’s crisis management, Smirnoff x Laverne Cox’s Christmas, Google taking Comms in-house and more.

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5th November 2019

Twitter, LinkedIn, Instagram: The social networks PRs should use and why

According to Wikipedia, there are over 100 major social networks active today. Find out which networks PRs should use and why.

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1st November 2019

Signal AI Weekly PR News Roundup 1 November 2019

Here we take a look at the good, the bad, and the ugly, in the PR news this week: Burger King and the ghost of McDonald’s, M&C Saatchi, and much more.

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29th October 2019

How to identify new opportunities with media monitoring

Find out how to identify new opportunities with media monitoring: engage with influencers, edge ahead of the competition, and discover new markets.

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25th October 2019

Signal AI Weekly PR News Roundup 25 October 2019

Here we take a look at the good, the bad, and the ugly, in the PR news this week: Uniqlo ad scandal in South Korea, the Westminster Jungle appears, and are announcements of fur-free policies simply PR stunts?

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25th October 2019

Signal AI’s Series C and beyond

After announcing Signal AI’s Series C funding, our CEO and co-founder David Benigson contemplates what this funding means for us and how we can use it to realise our vision.

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22nd October 2019

How to use newsjacking in your PR strategy

Newsjacking is another one of those PR buzzwords that is hard to define and even harder to implement. Here we reveal the dos and don’ts of implementing newsjacking in your PR strategy.

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18th October 2019

Signal AI Weekly PR News Roundup 18 October 2019

Here we take a look at the good, the bad, and the ugly, in the PR news this week: Samsung’s #SpaceSelfie campaign, Saudi Arabia’s big influencer rebrand, WeWork’s comms crisis.

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15th October 2019

Top tips for sentiment analysis

Any publicity is good publicity, right? We’d disagree and encourage any PR professional to conduct sentiment analysis. Here are our top tips for sentiment analysis.

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11th October 2019

Signal AI Weekly PR News Roundup 11 October 2019

Here we take a look at the good, the bad, and the ugly, in the PR news this week: How Signal AI raised Series A, ‘next-gen’ media model, and PR scandal.