Media Intelligence Insights from the Signal Team

Research: Media Perception of the best and worst performing US governors and organizations ahead of the International Day Against Homophobia, Biphobia and Transphobia

News & Insights / Liana Bravo / 4 min read

US governors Abbott, Desantis and Hutchinson Lead in Negative LGBTQ+ Media Sentiment

Cathartic measurement discussions and more at the Exec Connect breakfast

Reputation Management / Neil Morrison / 3 min read

Key takeaways from the first event in the Exec Connect series discussing measurement woes and successes

Our SVP Product Emily Bremner on helping Deloitte make sense of external data

News & Insights / Tom Jenkin / 2 min read

Showcasing how we've leveraged our technology to streamline information and support client relationships, on the AI in Business podcast

Measurement 101: What does good look like?

Reputation Management / Neil Morrison / 5 min read

Measurement expert Neil Morrison discusses how to select the right metrics

McKinsey in the top five companies for positive gender pay gap perception

News & Insights / Liana Bravo and Tom Jenkin / 4 min read

Highlighting how leading brands are fairing in their efforts to close the gender pay gap

Research: Analyzing coverage of Female Leadership in Business

News & Insights / Hanna Linden and Liana Bravo / 5 min read

Insights on Female Leadership in the world’s leading companies and the best performers

Our AI is learning new topics: Carbon Capture, Online Misinformation, Aerospace, and more

Technology / Tom Jenkin / 4 min read

AI-powered topics allow you to search for the right information without clunky boolean strings

Measurement 101: Why start a PR measurement framework?

Reputation Management / Neil Morrison / 4 min read

Measurement expert Neil Morrison outlines where to start when proving the impact of comms

[Report] The State of Corporate Reputation and Business Performance

News & Insights / Tom Jenkin / 2 min read

Reputation will be the main driver of business performance in the next five years

Our AI is learning new topics: VAR, Water Pollution, Wind Power and more

Technology / Tom Jenkin / 4 min read

AI-powered topics allow you to search for the right information without clunky boolean strings

The 2021 Media Report: reviewing the biggest stories and trends of the year

News & Insights / Tom Jenkin / 1 min read

Our data reveals how the last 12 months unfolded

On our latest investment: Building the Future, Together

News & Insights / David Benigson CEO / 4 min read

Hear from our CEO, David Benigson, on how the latest investment will power our journey

The Power of Podcasts: Analyzing the latest trends in podcasts

News & Insights / Macey Baker and Tom Jenkin / 4 min read

Podcasts are critical for reputation management, shaping new and more intimate media conversations

Cookie	Duration	Description
cli_user_preference	1 year	Keeps track of the cookie consents for on the current domain.
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
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viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Cookie	Duration	Description
__cf_bm	30 minutes	This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
bcookie	2 years	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.
bscookie	2 years	LinkedIn sets this cookie to store performed actions on the website.
lang	session	LinkedIn sets this cookie to remember a user's language setting.
lidc	1 day	LinkedIn sets the lidc cookie to facilitate data center selection.
UserMatchHistory	1 month	LinkedIn sets this cookie for LinkedIn Ads ID syncing.

Cookie	Duration	Description
__utma	2 years	This cookie is set by Google Analytics and is used to distinguish users and sessions. The cookie is created when the JavaScript library executes and there are no existing __utma cookies. The cookie is updated every time data is sent to Google Analytics.
__utmb	30 minutes	Google Analytics sets this cookie, to determine new sessions/visits. __utmb cookie is created when the JavaScript library executes and there are no existing __utma cookies. It is updated every time data is sent to Google Analytics.
__utmc	session	The cookie is set by Google Analytics and is deleted when the user closes the browser. It is used to enable interoperability with urchin.js, which is an older version of Google Analytics and is used in conjunction with the __utmb cookie to determine new sessions/visits.
__utmt	10 minutes	Google Analytics sets this cookie to inhibit request rate.
__utmz	6 months	Google Analytics sets this cookie to store the traffic source or campaign by which the visitor reached the site.
_gat	1 minute	This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites.

Cookie	Duration	Description
__utmt_sfga	10 minutes	Set by Google Analytics and Google Tag Manager to enable website owners to track visitor behaviour and measure site performance.
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gcl_au	3 months	Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
_session_id	14 days	Cookie set by G2 to store the visitor’s navigation by recording the landing pages. This allows the website to present products and indicate the efficiency of the website.
CONSENT	2 years	YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
pardot	past	The pardot cookie is set while the visitor is logged in as a Pardot user. The cookie indicates an active session and is not used for tracking.
undefined	never	Wistia sets this cookie to collect data on visitor interaction with the website's video-content, to make the website's video-content more relevant for the visitor.
vuid	2 years	Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.

Cookie	Duration	Description
AnalyticsSyncHistory	1 month	This cookie is set by LinkedIn and is used to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries
gaclientid	1 month	The Client ID (cid) is a unique identifier for a browser–device pair that helps Google Analytics link user actions on a site. By default, Google Analytics determines unique users using this parameter.
handl_ip	1 month	This cookie is set by HandL UTM Grabber plugin. The cookie is used to store the IP of the user.
handl_landing_page	1 month	This cookie is set by HandL UTM Grabber plugin. The cookie is used to store the landing page.
handl_original_ref	1 month	This cookie is set by HandL UTM Grabber plugin. The cookie is used to store the original referral.
handl_ref	1 month	This cookie is set by HandL UTM Grabber plugin. The cookie is used to store the referral of the last touch (where user comes from just before a conversion)
handl_ref_domain	1 month	This cookie is set by HandL UTM Grabber plugin. The cookie is used to store the referral of the last touch (where user comes from just before a conversion)
handl_url	1 month	This cookie is set by HandL UTM Grabber plugin. The cookie is used to store the url of the last touch (where user comes from just before a conversion)
handlID	1 month	This cookie is set by HandL UTM Grabber plugin. The cookie is used to store the Unique ID generated by HandL UTM Grabber
HandLtestDomainName	session	This cookie is set by HandL UTM Grabber plugin. To automatically get the domain for tracking (via client side)
HandLtestDomainNameServer	1 day	This cookie is set by HandL UTM Grabber plugin. To automatically get the domain for tracking (via server side)
IDE	1 year 24 days	Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads on embedded YouTube videos and according to the user profile.
li_gc	2 years	This cookie is set by LinkedIn and is used to store consent of guests regarding the use of cookies for non-essential purposes
loglevel	never	Collects data on visitor interaction with the website's video-content - This data is used to make the website's video-content more relevant towards the visitor.
organic_source	1 month	This cookie is set by HandL UTM Grabber plugin. The cookie sets the organic source href (e.g. https://www.google.com/some/path)
organic_source_str	1 month	This cookie is set by HandL UTM Grabber plugin. The cookie sets the organic source (Google, Bing, Instagram etc)
tableau_locale	session	Tableau sets this cookie
tableau_public_negotiated_locale	session	Tableau sets this cookie
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
traffic_source	1 month	This cookie is set by HandL UTM Grabber plugin. The cookie sets the source to either Paid, Organic, Direct or Referral
user_agent	1 month	The user agent (UA) is part of the HTTP header and gets populated whenever a request is made from a client (e.g. your browser) to a server (e.g. a web server). It contains information about the browser and the operating system of your device.
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-id	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.

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