Blog

Here we take a look at the good, the bad, and the ugly, in the PR news this week: Sonic overcomes PR crisis, PRCA National Awards, IKEA goes grime for Christmas, and more.

What is PR impact? How do we measure it? Why is the impact of PR important to track? Here we tackle how and why we’ve been measuring PR impact wrong and how it will improve your PR strategy.

Signal AI take a look at the good, the bad, and the ugly, in the PR news this week: Airbnb’s crisis management, Smirnoff x Laverne Cox’s Christmas, Google taking Comms in-house and more.

According to Wikipedia, there are over 100 major social networks active today. Find out which networks PRs should use and why.

Here we take a look at the good, the bad, and the ugly, in the PR news this week: Burger King and the ghost of McDonald’s, M&C Saatchi, and much more.

Find out how to identify new opportunities with media monitoring: engage with influencers, edge ahead of the competition, and discover new markets.

Here we take a look at the good, the bad, and the ugly, in the PR news this week: Uniqlo ad scandal in South Korea, the Westminster Jungle appears, and are announcements of fur-free policies simply PR stunts?

After announcing Signal AI’s Series C funding, our CEO and co-founder David Benigson contemplates what this funding means for us and how we can use it to realise our vision.

Newsjacking is another one of those PR buzzwords that is hard to define and even harder to implement. Here we reveal the dos and don’ts of implementing newsjacking in your PR strategy.

Here we take a look at the good, the bad, and the ugly, in the PR news this week: Samsung’s #SpaceSelfie campaign, Saudi Arabia’s big influencer rebrand, WeWork’s comms crisis.

Any publicity is good publicity, right? We’d disagree and encourage any PR professional to conduct sentiment analysis. Here are our top tips for sentiment analysis.

Here we take a look at the good, the bad, and the ugly, in the PR news this week: How Signal AI raised Series A, ‘next-gen’ media model, and PR scandal.