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Any publicity is goods publicity, right? We’d disagree and encourage any PR professional to conduct sentiment analysis. Here are our top tips for sentiment analysis.

Here we take a look at the good, the bad, and the ugly, in the PR news this week: How Signal AI raised Series A, ‘next-gen’ media model, and PR scandal.

Benchmarking successes and PR measurement are absolutely key but understanding how and why to benchmark your media coverage, is paramount. Find out how.

Here we take a look at the good, the bad, and the ugly, in the PR news this week: Augmented Intelligence at TEDx, MMC Ventures’ AI Masterclass, and more.

We’ve already covered why building a solid brand reputation is incredibly important. And now it’s time to start measuring brand reputation with Signal AI!

Proactive outreach and strategic PR are the new buzzwords, and they’re here to stay. Read on to find out the best ways to discover strategic PR opportunities.

Here we take a look at the good, the bad, and the ugly, in the PR news this week: Women in PR opens in Wales, Starbucks rewarded for TV diversity, and more.

Boolean has ruled the roost for decades, but it’s time for a new contender in the PR fight. Tune in for the battle between AI-powered media monitoring and Boolean search.

Automated or AI-powered media monitoring platforms will reinvigorate any PR strategy. So get ready to find out the top ways media monitoring will supercharge your PR.

Here we take a look at the good, the bad, and the ugly, in the PR news this week: Felicity Huffman’s crisis PR, The Drum inaugural PR Awards, Lush and Greta, and more.

Reputation is important. But for organisations brand reputation is everything. Here we run through the building blocks of brand reputation.

PR has historically struggled to measure impact but with media monitoring platforms it is easier than ever to measure media coverage. Find out how.