Blog

Thumbnail image of Donald Trump in El Paso after the mass shooting
15th August 2019

When words matter: How anti-immigration rhetoric inspired the El Paso attack

There have been 11 mass-shootings in the U.S. from January to August 2019. We investigate why words matter and how anti-immigration rhetoric inspired the El Paso attack.

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13th August 2019

Essential PR Metrics

Access to a media monitoring platform is just the start. You need to prioritise these essential PR metrics.

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9th August 2019

Signal A.I. Weekly News Roundup 9 August 2019

Here we take a look at the good, the bad, and the ugly, in the news this week: WhatsApp quote flaw, StockX data breach, and $5bn loss for Uber.

Thumbnail image of Democratic candidate Elizabeth Warren
9th August 2019

The 2020 Democratic Primaries July Update

We’re tracking the US Democratic Party presidential primaries and have updated the tracker for July, with a deep-dive into media coverage in Iowa.

Thumbnail image of a magazine rack
8th August 2019

Why is PR important?

There’s always a new business buzzword that will supposedly transform your brand, but PR will always be relevant. Here we answer, why is PR important?

Image of the Wall Street Journal representing good media coverage
6th August 2019

How to get the best media coverage

Getting the best media coverage for your brand is a difficult undertaking for any PR professional. Here are the steps you can take to ensure you get the best. 

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2nd August 2019

Signal A.I. Weekly News Roundup 2 Aug 2019

Here we take a look at the good, the bad, and the ugly, in the news this week: Alphabet and Google, Facebook medical tech, and Amazon’s Personal Shopper.

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1st August 2019

How does media monitoring work?

PR and Comms are hard to navigate and it is well known that media monitoring is important for businesses. But how does media monitoring work?

clock showing the time
30th July 2019

Best practice for monitoring news and social content

Here we’ll take you through best practice for monitoring news and social content.

Thumbnail image of a newspaper on fire
25th July 2019

Signal A.I. Weekly News Roundup 26 July 2019

Here we take a look at the good, the bad, and the ugly, in the news this week.

What should I monitor?
25th July 2019

Media coverage: what should I monitor?

To get the most out of media monitoring, you need to monitor more than just general media coverage. Here we answer the question, what should I monitor?

23rd July 2019

What is media monitoring and why is it important?

Media monitoring is the act of tracking topics across media output. Here we explain what it is and why it’s important.