Blog

Having a 360 degree view of your brand is paramount. Luckily it’s now easier than ever. Here we discuss seven benefits of media monitoring.

Your brand’s reputation is its most valuable asset and a PR crisis its biggest threat. By following these steps, you can get ahead of a crisis before it explodes.

There have been 11 mass-shootings in the U.S. from January to August 2019. We investigate why words matter and how anti-immigration rhetoric inspired the El Paso attack.

If you’re thinking of investing in a PR tool and don’t know where to start, you’ll be pleased to know we’ve done the legwork for you.

Access to a media monitoring platform is just the start. You need to prioritise these essential PR metrics.

Here we take a look at the good, the bad, and the ugly, in the news this week: WhatsApp quote flaw, StockX data breach, and $5bn loss for Uber.

We’re tracking the US Democratic Party presidential primaries and have updated the tracker for July, with a deep-dive into media coverage in Iowa.

There’s always a new business buzzword that will supposedly transform your brand, but PR will always be relevant. Here we answer, why is PR important?

Getting the best media coverage for your brand is a difficult undertaking for any PR professional. Here are the steps you can take to ensure you get the best. 

Here we take a look at the good, the bad, and the ugly, in the news this week: Alphabet and Google, Facebook medical tech, and Amazon’s Personal Shopper.

PR and Comms are hard to navigate and it is well known that media monitoring is important for businesses. But how does media monitoring work?

Here we’ll take you through best practice for monitoring news and social content.