Category: Media Intelligence

22nd August 2019

7 benefits of media monitoring

Having a 360 degree view of your brand is paramount. Luckily it’s now easier than ever. Here we discuss seven benefits of media monitoring.

20th August 2019

How to prevent a PR crisis

Your brand’s reputation is its most valuable asset and a PR crisis its biggest threat. By following these steps, you can get ahead of a crisis before it explodes.

15th August 2019

When words matter: How anti-immigration rhetoric inspired the El Paso attack

There have been 11 mass-shootings in the U.S. from January to August 2019. We investigate why words matter and how anti-immigration rhetoric inspired the El Paso attack.

15th August 2019

9 different PR tools for 2019

If you’re thinking of investing in a PR tool and don’t know where to start, you’ll be pleased to know we’ve done the legwork for you.

9th August 2019

The 2020 Democratic Primaries July Update

We’re tracking the US Democratic Party presidential primaries and have updated the tracker for July, with a deep-dive into media coverage in Iowa.

6th August 2019

How to get the best media coverage

Getting the best media coverage for your brand is a difficult undertaking for any PR professional. Here are the steps you can take to ensure you get the best. 

1st August 2019

How does media monitoring work?

PR and Comms are hard to navigate and it is well known that media monitoring is important for businesses. But how does media monitoring work?

30th July 2019

Best practice for monitoring news and social content

Here we’ll take you through best practice for monitoring news and social content.

25th July 2019

Media coverage: what should I monitor?

To get the most out of media monitoring, you need to monitor more than just general media coverage. Here we answer the question, what should I monitor?

23rd July 2019

What is media monitoring and why is it important?

Media monitoring is the act of tracking topics across media output. Here we explain what it is and why it’s important.

16th July 2019

Viral Trends: The #BottleCapChallenge

We’re never far from a Twitter thread promoting the next viral social media trend. Here we delve into the sensational #BottleCapChallenge.

7th July 2019

Gender Media Coverage in Tennis

Female players received 41% less coverage than male players in tennis during the 2018 Grand Slams.