Category: Media Intelligence
Having a 360 degree view of your brand is paramount. Luckily it’s now easier than ever. Here we discuss seven benefits of media monitoring.
Your brand’s reputation is its most valuable asset and a PR crisis its biggest threat. By following these steps, you can get ahead of a crisis before it explodes.
There have been 11 mass-shootings in the U.S. from January to August 2019. We investigate why words matter and how anti-immigration rhetoric inspired the El Paso attack.
If you’re thinking of investing in a PR tool and don’t know where to start, you’ll be pleased to know we’ve done the legwork for you.
We’re tracking the US Democratic Party presidential primaries and have updated the tracker for July, with a deep-dive into media coverage in Iowa.
Getting the best media coverage for your brand is a difficult undertaking for any PR professional. Here are the steps you can take to ensure you get the best.
PR and Comms are hard to navigate and it is well known that media monitoring is important for businesses. But how does media monitoring work?
Here we’ll take you through best practice for monitoring news and social content.
To get the most out of media monitoring, you need to monitor more than just general media coverage. Here we answer the question, what should I monitor?
Media monitoring is the act of tracking topics across media output. Here we explain what it is and why it’s important.
We’re never far from a Twitter thread promoting the next viral social media trend. Here we delve into the sensational #BottleCapChallenge.
Female players received 41% less coverage than male players in tennis during the 2018 Grand Slams.