Category: PR Strategy

13th August 2019

Essential PR Metrics

Access to a media monitoring platform is just the start. You need to prioritise these essential PR metrics.

8th August 2019

Why is PR important?

There’s always a new business buzzword that will supposedly transform your brand, but PR will always be relevant. Here we answer, why is PR important?

6th August 2019

How to get the best media coverage

Getting the best media coverage for your brand is a difficult undertaking for any PR professional. Here are the steps you can take to ensure you get the best. 

1st August 2019

How does media monitoring work?

PR and Comms are hard to navigate and it is well known that media monitoring is important for businesses. But how does media monitoring work?

25th July 2019

Media coverage: what should I monitor?

To get the most out of media monitoring, you need to monitor more than just general media coverage. Here we answer the question, what should I monitor?

3rd May 2019

The Power of Print Advertising: Lessons from the Subway

In a world where the use of social media and digital channels have become commonplace in PR, we often forget just how powerful print advertising can be.

29th March 2019

PR Teams Should Stop Doing These 3 Things

There are so many day-to-day tasks that are crucial to any PR role. But in the age of automation, there are always better – and less time exhaustive – ways to do them.

5th September 2018

Why Signal A.I. is invaluable for new business pitches

Read how agencies are using Signal to compile info and gather intel on potential clients.

20th June 2018

Upskilling and hiring for the future of PR and Comms

Which skills, attributes and areas of knowledge are most in demand in PR today?