Category: PR Strategy
Access to a media monitoring platform is just the start. You need to prioritise these essential PR metrics.
There’s always a new business buzzword that will supposedly transform your brand, but PR will always be relevant. Here we answer, why is PR important?
Getting the best media coverage for your brand is a difficult undertaking for any PR professional. Here are the steps you can take to ensure you get the best.
PR and Comms are hard to navigate and it is well known that media monitoring is important for businesses. But how does media monitoring work?
To get the most out of media monitoring, you need to monitor more than just general media coverage. Here we answer the question, what should I monitor?
In a world where the use of social media and digital channels have become commonplace in PR, we often forget just how powerful print advertising can be.
There are so many day-to-day tasks that are crucial to any PR role. But in the age of automation, there are always better – and less time exhaustive – ways to do them.
Read how agencies are using Signal to compile info and gather intel on potential clients.
Which skills, attributes and areas of knowledge are most in demand in PR today?