26th October 2018
Tom Mcgrath

Say Bonjour, Hola, Ciao to real-time translations for media monitoring

Signal’s media monitoring platform has a diverse and international client base who run campaigns and conduct outreach across multiple geographies. Therefore, organisations that use Signal typically need to monitor news and events globally. Our users need to be aware of what’s affecting their organisation, regardless of location or language. Historically this has been a tricky and costly problem to solve. Many media monitoring solutions don’t provide their customers with the ability to access and read foreign language content or are slow in their delivery of translations while charging a fee per document that is cost prohibitive. We’ve invested in expanding and improving our real-time translation capabilities for the simple reason that it’s what our clients and the market needs. Signal users now have access to translations of non-English language content within the platform in real-time.

The real-time translation feature enables our users to monitor stories from leading news and industry press sources in nearly 200 countries and 50 languages. Utilising our strength as a research-led AI company we’ve applied best-in-class machine translation to the millions of sources we track globally to develop a uniquely powerful solution.

An industry-wide problem

The issue with human translation is that it is prohibitively expensive and takes way too long as each article needs to be read and translated individually. The cost often limits how much coverage a user can track in non-English languages forcing them to make a tradeoff based on managing budget at the risk of missing articles. Even companies prepared to pay the per document fee are at risk of missing critical breaking news as the turnaround time of human translation can be days not hours.

Some other media monitoring providers enable users to apply traditional boolean and keyword searching in the original language text. This approach requires the user to be proficient enough in those languages (as well as boolean) to create and manage these searches and increases the likelihood of inaccurate coverage or misses due to poorly formed keyword-based searches. And as the results are returned in the original language only, the user still needs to translate the articles or have business-level language skills to make sense of the content.

The Signal solution

Signal’s media monitoring platform has a diverse and international client base who run campaigns and conduct outreach across multiple geographies. Therefore, organisations that use Signal typically need to monitor news and events globally. Our users need to be aware of what’s affecting their organisation, regardless of location or language. Historically this has been a tricky and costly problem to solve. Many media monitoring solutions don’t provide their customers with the ability to access and read foreign language content or are slow in their delivery of translations while charging a fee per document that is cost prohibitive. We’ve invested in expanding and improving our real-time translation capabilities for the simple reason that it’s what our clients and the market needs. Signal users now have access to translations of non-English language content within the platform in real-time.

The real-time translation feature enables our users to monitor stories from leading news and industry press sources in nearly 200 countries and 50 languages. Utilising our strength as a research-led AI company we’ve applied best-in-class machine translation to the millions of sources we track globally to develop a uniquely powerful solution.

Interested in how Signal can help you better monitor and understand your industry? Request a personalised demo today