Six PR tools to boost productivity

3.22.19 / 4 min read

In the fast-paced world of PR, you need to be productive to succeed. There’s often too much to do, yet so little time. But not to fear! We’ve compiled a list of six handy PR tools you can use to complete daily tasks much more quickly. From faster media monitoring to smoother project management, we’ve got you covered.

1. Grammarly: proof-reads your writing, so that you don’t have to

You’re writing your latest blog post, agonising over whether to use a semi-colon or full-stop.  You suddenly stop and think to yourself: “wait, how do you even use a semi-colon!?”.  Don’t worry, we’ve all been there.

Grammarly is the handy sub-editor/proof-reader you deserve and need.  The tool supports you in effortlessly writing content that is perfect in grammar, spelling, style and tone.  Grammarly offers suggestions while you write, meaning you can tweak as you go along.

Write to your heart’s content and let Grammarly tidy up your text, saving you a tonne of time.

2. Signal AI: automates your media monitoring

Despite being a crucial part of any PR role, compiling media coverage reports can be time-consuming and repetitive.  There’s nothing more tedious than starting the day with hours of clippings, when your team could instead be attending to more urgent, high-value work.

If only you had a clever, speedy tool that could do all of that (and more) for you.  Oh wait there is!

Signal’s AI powered media monitoring platform is revolutionising public relations.  The platform automates many of your day-to-day tasks, allowing you to focus on more pressing matters.  Find out how much time and money Signal could be saving you here.

3. Moz: speedier SEO analysis

If your goal is to drive more traffic to your website, then Moz is your mate.  After all, it’s every company’s dream to make it to the top of Google search rankings.  Moz can make that dream come true.

Moz is the ultimate search-engine optimisation tool.  From keyword research to page rank, and from competitor insights to search-volume analysis – it has you covered.  Moz’s rank tracking software is able to quickly collate search-engine rankings for keywords and pages. It then generates automated reports, letting you keep on top of changes in SEO metrics.

Don’t spend hours manually tracking keywords and pages, when Moz can do that for you in seconds.

4. Canva: design for non-designers

Do you have a decent sense of design, but lack the expert skills needed to create beautiful graphics?  Not to fear, Canva is here!

Canva is a dumbed-down version of Photoshop and InDesign.  Its simple drag-and-drop interface makes it so much easier to design banners, hero images, and social media graphics on-the-fly.  No, you won’t become Banksy overnight. But you will be able to do all the ‘simple stuff’ without having to spend extra time learning how to use Photoshop.

Canva has hundreds of pre-set photograph, icons, illustrations and fonts you can choose from.  But you can also upload your own. Numerous templates are also provided, which come in really handy when designing posts for social channels.  LinkedIn banner? They have a template for that. How about Twitter? They have a template for that too.

Canva walks you through the design process, letting you bring your ideas to life just as quickly as you think them up.

5. Pexels: access thousands of stock photos for free

Whether you’re after a candid photo of friends, or an atmospheric shot of your city’s skyline – Pexels has it all.

Your go-to database of high-quality stock photos, Pexels brings your content to life with an endless list of curated visuals.  The best part is that it’s all free! Licensed under a ‘Pexels license’, all you have to do is credit the photographer.

6. Trello: say hello to productive project management

Without a doubt, Trello is a must-have for PR teams everywhere.  It has everything you could possibly want. An editorial calendar to schedule content across all your platforms.  An overview of your team’s current projects, goals, and future targets. Event planning features that take into account customer contacts, media and assets.  And if you’ve got a product launch coming up, Trello can coordinate that for you too!

Trello ensures transparency across your team, seamlessly allowing you to visualise targets.  Say bye to old-fashioned, clunky project management. Say hello to Trello!

How efficient is your team currently? Find out here.