Access to a media monitoring platform is just the start. You need to prioritise these essential PR metrics.
There’s always a new business buzzword that will supposedly transform your brand, but PR will always be relevant. Here we answer, why is PR important?
Getting the best media coverage for your brand is a difficult undertaking for any PR professional. Here are the steps you can take to ensure you get the best.
Here we’ll take you through best practice for monitoring news and social content.
The collapse of Jamie Oliver’s restaurant chains signals the death of the British High Street. We dig into the unsurprising demise of casual dining.
Which car companies are getting the most media coverage for their corporate social responsibility initiatives.
The UK energy market is a competitive market. We explore industry trends via media coverage.
Which sponsors were the winners and losers at the FIFA World Cup 2018?