Tag: Media Coverage

15th August 2019

When words matter: How anti-immigration rhetoric inspired the El Paso attack

There have been 11 mass-shootings in the U.S. from January to August 2019. We investigate why words matter and how anti-immigration rhetoric inspired the El Paso attack.

13th August 2019

Essential PR Metrics

Access to a media monitoring platform is just the start. You need to prioritise these essential PR metrics.

6th August 2019

How to get the best media coverage

Getting the best media coverage for your brand is a difficult undertaking for any PR professional. Here are the steps you can take to ensure you get the best. 

25th July 2019

Media coverage: what should I monitor?

To get the most out of media monitoring, you need to monitor more than just general media coverage. Here we answer the question, what should I monitor?

7th July 2019

Gender Media Coverage in Tennis

Female players received 41% less coverage than male players in tennis during the 2018 Grand Slams.

3rd July 2019

The 2020 Democratic Primaries June Update

We track media coverage of the US Democratic Party presidential primaries. Following the first debates we have updated the tracker for June.

25th June 2019

The 2020 Democratic Primaries

At Signal A.I. we’ve been using AI to track media coverage of the US Democratic Party presidential primaries. Here is the data from January to May.

20th June 2019

EU Elections: Disproving Farage’s claim of BBC bias

Following Nigel Farage’s claim that the BBC didn’t give The Brexit Party enough airtime during the EU elections, we look at the data.

23rd May 2019

Brain Freeze or PR Headache?

It can be hard to capitalise on in-moment PR opportunities, here we look at the trend of milkshake attacks on right-wing figures and how brands responded.

3rd May 2019

The Power of Print Advertising: Lessons from the Subway

In a world where the use of social media and digital channels have become commonplace in PR, we often forget just how powerful print advertising can be.

29th April 2019

The Milken Institute Global Conference 2019 – Daily Roundups

Follow this blog post for the daily takeaways from the Milken Institute Global Conference 2019.

3rd April 2019

Lessons from Christchurch: How the media finally acknowledged far-right terrorism

Why does the media refuse to call white murderers terrorists? Why, instead, are these killers humanised and we, the reader, encouraged to feel for or relate to them?