Your brand’s reputation is its most valuable asset and a PR crisis its biggest threat. By following these steps, you can get ahead of a crisis before it explodes.
If you’re thinking of investing in a PR tool and don’t know where to start, you’ll be pleased to know we’ve done the legwork for you.
Access to a media monitoring platform is just the start. You need to prioritise these essential PR metrics.
There’s always a new business buzzword that will supposedly transform your brand, but PR will always be relevant. Here we answer, why is PR important?
Getting the best media coverage for your brand is a difficult undertaking for any PR professional. Here are the steps you can take to ensure you get the best.
PR and Comms are hard to navigate and it is well known that media monitoring is important for businesses. But how does media monitoring work?
To get the most out of media monitoring, you need to monitor more than just general media coverage. Here we answer the question, what should I monitor?
It can be hard to capitalise on in-moment PR opportunities, here we look at the trend of milkshake attacks on right-wing figures and how brands responded.
Which skills, attributes and areas of knowledge are most in demand in PR today? Find out here.