Webinar: Helping Leaders Take the Lead in PR and Comms in 2020
A whopping 71% percent of employees believe it’s important for their CEO to respond during challenging times. From industry issues, political events, national crises and employee-driven issues; the pressure on CEOs and corporate leaders to step up to the soap box is intensifying. Solid communication from leadership is critical to helping companies’ share their vision, build their brand, and execute their business strategy. However, according to Weber Shandwick only 47% of well-regarded CEOs are comfortable speaking with the media and only 7% actively participate on social media. With this in mind, how can PR and comms professionals help their leaders to bridge the Comms gap in 2020?
In this webinar, Arielle Lapiano, Director of Communications and Public Relations for global law firm Paul Hastings, shares personal experience and industry knowledge that provide actionable insights into:
- Making the case to leadership to share their insights and 2020 vision with storytelling by presenting them with compelling examples
- Creating strategic leadership communications plans
- Aligning leadership comms to the organization’s overall business objectives, mission and brand
About the Speaker
Arielle Lapiano inspires people to use their voice strategically and channel their passion to make an impact. She is an author and international speaker most passionate about helping women and girls empower themselves through effective communications, personal branding, confidence training and mindfulness. She helps lawyers tell their stories as Director of Communications and Public Relations at Paul Hastings, a leading global law firm. She is also the Founder and CEO of Shattered Glass Tees, a social enterprise, helping tomorrow’s glass breakers, one bold thread at a time, by selling t-shirt, bags and pillows that challenge gender stereotypes, to support charities that empower girls.
Lapiano has an extensive track-record of crafting and executing creative communications and branding initiatives for global organizations and working closely with top management. At Paul Hastings, she oversees global brand-building communications and activities for the firm’s 21 offices