How Apex Group use Signal AI’s reputational insights to measure and report on perception across multiple regions

“Signal AI allows me to provide tailored and detailed reporting over multiple time scales and geographies, as well as for specific announcements and campaigns – enough to satisfy my data hungry marketing colleagues and inform future media strategy.”

Apex Group is a leading global financial services provider operating in 42 countries. Described as a single-source financial services provider, Apex offers services ranging from ESG ratings, bank accounts, fund services and more to a range of asset managers and capital markets.

Antonia Powell, Head of Media Relations, and her team use Signal AI’s reputational insights to measure and report on perception across multiple regions. 

“In a high growth, global business such as Apex Group, which has completed over 30 acquisitions in 3 years, the Signal AI platform meets our needs as we scale – it is great to not have to worry about additional costs for keyword searches.

Not only is it extremely cost effective compared to legacy providers, but the intuitive interface makes it easy for us to monitor in real time, produce weekly coverage reports and keep an eye on industry themes, regulatory updates and competitor news. Allows me to provide tailored and detailed reporting over multiple time scales and geographies, as well as for specific announcements and campaigns – enough to satisfy my data hungry marketing colleagues and inform future media strategy.”

Antonia Powell

Head of Media Relations
Apex Group

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