Signal AI Transforms Media Monitoring for Cognito

Benjamin Thiele-Long, Cognito Director, discusses how Signal AI allows him and his team to stay ahead of the curve and show value to their clients.

Benjamin Thiele-Long is Director at Cognito and a dedicated Signal AI user. In his Life with Signal AI, he discusses how he integrates Signal AI’s platform in his every day. Benjamin also describes how he is able to monitor what matters, never miss out on coverage, and provide value to his clients.

“It’s something I rely on every single day…It saves us a lot of time on reporting and monitoring, meaning we have more time to do proactive engagement, pitch, and get more opportunities for clients.”

More Insights from Benjamin Thiele-Long

In this on-demand webinar, Benjamin showcases data-driven PR at work with examples from his own career and the wider PR and Comms industry. Get actionable insights into:

  • Pitching journalists with compelling stories
  • Creating data-led PR strategies
  • Going beyond vanity metrics
Benjamin Thiele-Long

About Benjamin Thiele-Long

Benjamin Thiele-Long is Director at Cognito, with experience across corporate and consumer public relations, proactive marketing, thought leadership campaigns, and reputation and issues management.

As a former lawyer, he is an experienced crisis and issues management advisor. He has provided crisis planning and support for major international brands in manufacturing, retail, banking, and religious and academic institutions.

Cognito

About Cognito

Cognito is a global integrated PR, marketing, and communications agency, founded in 2000. It specializes in growing and managing the reputation of finance, tech, and professional services organizations.

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