Signal AI has helped transform Quilter’s competitor tracking, analysis, and reporting.

Tim Skelton-Smith is Deputy Communications Director at Quilter, formerly known as Old Mutual Wealth. We spoke to Tim about his experience with Signal AI.

The challenge

Quilter had previously only monitored media coverage of its different companies and divisions at a basic level, resulting in internal stakeholders comparing them against each other. They needed a solution that enabled them to monitor their own performance against key competitors.

“Previously we were comparing internal business units. Now, we’re scanning the whole marketplace.”

The solution

Tim was attracted to Signal AI’s unlimited monitoring, enabling them to track as many competitors as they wanted for a fixed fee. The platform also provides Quilter with monthly analysis reports, which allows the team to present key insights to senior management quickly and effectively.

Quilter has benefited from Signal AI’s real-time news delivery, which alerted the team to a key radio interview within minutes of it taking place. Tim also appreciates Signal AI’s customer service, with quick response times helping Quilter deal with urgent situations.

“You don’t feel like you’re just another client.”

The results

Quilter has benefited from being able to scan all parts of their landscape, from competitor activity to the impact of corporate sponsorships, in far more depth. The communications team can share more information with Quilter’s executive committee, helping them quantify the results of their work.

Quilter’s communications team is now able to monitor competitors’ activities in greater detail and in real-time. The data insights and monthly analysis reports provided by Signal AI are readily shareable with the executive committee.

Going forward, Quilter is looking to extend the use of the platform beyond the communications department so other teams can benefit from the insights it can provide.

“We would certainly recommend Signal AI as a solution for media monitoring, competitor tracking and reporting.”

Download the case study

About Tim Skelton-Smith

Tim Skelton-Smith is Deputy Communications Director at Quilter. He has been with the firm for over three years, and is responsible for planning and executing Quilter’s communications, liaising with internal and external stakeholders to support the overall business strategy.

About Quilter

Quilter is a leading UK and cross-border wealth manager. It provides asset management, financial advice and wealth management services, overseeing more than £100bn in customer investments. Quilter plc is a member of the FTSE 100.

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