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Successful agencies can demonstrate their value to clients with reliable data that shows the impact of campaigns. While vanity metrics – like reach and number of mentions – fall short, analyzing sentiment and share of voice can help agencies deliver.
Signal AI enables Comms agencies to look deeper into performance metrics, without making it a time-consuming task. Our AI analyzes the world’s media and provides meaningful insights you can action. With a combination of AI and human analysis, you can begin to truly understand, and demonstrate, the impact of PR.
We’ve recently launched Dashboards to help teams easily visualize and share the metrics that matter to them. With Dashboards, PR agencies can:
- Save time by centralizing media analysis into one place and sharing this with others, meaning analysis is no longer the remit of just one team member.
- Track share of voice and perform competitor comparisons in the context of specific topics that matter to them.
- Reduce the time it takes to gather insight, allowing them to spend more time on strategic activities.
Find out how Signal AI can help elevate your PR agency. Schedule a demo today.