About The Webinar

Is 2023 the year when Comms teams really take the lead on ESG? How important are these issues for your strategy and narrative in the upcoming 12 months?

As guardians of reputation, understanding how to utilize data and insights to discover the whitespaces and devise compelling narratives on ESG trends is integral. In this session, we're speaking to Mikaela Murekian, who is responsible for MMC Ventures marketing and communications efforts, with a focus on ESG. Mikaela will shares practical advice on MMC uses how to better utilize data to prove and improve corporate reputation on ESG. 

Join us to discuss:

• The important role data plays in implementing a Comms strategy surrounding ESG 
• How to achieve buy in from senior stakeholders for ESG initiatives 
• Navigating the newsworthiness of ESG and keeping these issues at the forefront of any narrative 
• How to manage the risk of greenwashing and cancel culture when planning an ESG initiative
• The future of ESG as less of a specialist and more business as usual
  

About the Organizers

Signal AI, the External Intelligence company, helps businesses make sense of the outside world. Using the Signal AI External Intelligence platform for Decision Augmentation, organizations can spot critical signals in the external noise, allowing them to get ahead of risk and opportunity, and make confident decisions.

Our AI ingests and structures huge amounts of quantifiable reputation data across: 

      Media monitoring                     

      Risk monitoring                    

     Market intelligence 

     Competitive analysis              

     Crisis management             

     Measuring impact 

Head of Marketing, MMC Ventures

How to Use Data to Improve ESG Perception in 2023

The speakers 

Mikaela is responsible for MMC's marketing and communications efforts, with a focus on ESG. As part of this role, she coordinates media relations, speaking opportunities and is responsible for the firm’s digital strategy. 

Prior to MMC, Mikaela worked at Greenbrook, a strategic communications advisor, and IK Partners, a leading European private equity firm. She is highly experienced in communications & content marketing and has spent the last 10 years focused on the investment industry. 

Mikaela also is a CFA ESG and GRI Standards certificate holder and has experience of UN PRI and UN Global Compact reporting frameworks. She has earned a MSc in Business and Economics and MA in Political Science from Stockholm University.

Neil has worked in the PR Measurement industry for nearly 20 years. Neil is a strong believer in aiming high with a measurement programme, and will always look to demonstrate the impact that his clients are having on their organisations reputation and and objectives. Neil is excited to work at Signal AI to innovate in the world of measurement with the combination of technology and human expertise. 

Global Head of Measurement, Signal AI