In-Depth Signal AI Report Finds Business Leaders Place Reputation At The Forefront Of Decision-Making

  • Over 85% of business leaders and decision makers say that reputation is a higher priority than margin when making decisions 

  • The report also found that 91.6% of business leaders and decision makers believe using AI can augment aspects of their work

  • 95.7% of business leaders believe technology solutions can help them make decisions differently and result in better outcomes

June 8th, New York & London — A new report featuring 1,000 c-level executives has found that over 85% of business leaders and decision makers place reputation as a bigger priority than margin when making decisions. The global report featuring 1,000 c-level executives also finds that 91.6% of business leaders believe AI decision augmentation will transform their work.

The in-depth report, which probed business leaders on the future of AI in the workplace and their decision-making processes, also found that U.S. companies missed out on upwards of $4.26 trillion in revenue last year by failing to use technology in their decision making processes. 

David Benigson, CEO and co-founder of Signal AI says “This is highly relevant for comms leaders as the findings illustrate that reputation isn't just a communications issue but is central to business decision making more broadly.  This has implications for communications professionals  taking a strategic seat at the C-suite, helping to drive and contribute towards corporate strategy.”

The full report, with insight from 1,000 business leaders and decision-makers, also found that:

  • 96.1% of business leaders believe they can improve their business decision making process.
  • 80.10% leaders feel they have too much data to weigh up when making decisions. 
  • 62.9% of business leaders spend upwards of 25-50 hours a week exclusively on making decisions.
  • 69.2% leaders named data as the biggest influence on their business decisions, above instinct.

Gartner predicts that by 2030, Decision Augmentation will surpass all other types of AI initiatives to account for 44% of the global AI-derived business value. 

Recognising the business need, Signal AI is building a decision augmentation solution leveraging its AIQ platform and knowledge graph to power and change the way comms leaders work. AIQ understands a decision maker’s context, monitors the world’s data and extracts knowledge from over 5 million news, blog, broadcast and regulatory documents each day. 

Using Signal AI’s technology, comms leaders are able to make reputation based decisions by tracking the real-time relationship of an entity (eg a corporate) to a topic (eg diplomacy). This technology is already being used by decision makers at companies such as Bank of America, Google, World Bank, and Deloitte. 

David Benigson, CEO and co-founder of Signal AI adds “Now more than ever those comms leaders who are able to power their commtech and comms strategy with AI, decision augmentation and other technologies that will help gain a significant advantage over their peers, drive crucial trust in their own brand, and ultimately power business performance. But more importantly it will help move the whole industry forward, and it is going to change the way communicators work. We are excited to be building a decision augmentation solution that will be instrumental to this.”

Read the full report here.

Report Method
Signal AI, the leading global company empowering business leaders across a range of industries to make more informed and confident decisions, surveyed 1,000 c-level executives in an organization size of 500 and above. 

About Signal AI
Signal AI is a leading global company providing a decision augmentation solution for Strategic Communications.  40% of the Fortune 500 including Deloitte, Bank of America and Google use the Signal AI decision augmentation solution for real-time market and media intelligence to uncover trends, risks and opportunities and to support critical decision-making. Signal AI’s brain, named AIQ, comes to understand a decision maker’s context, monitors the world’s data and extracts knowledge from over 5 million news, blog, broadcast and regulatory documents each day and can surface the relationships between companies, people, products and topics as well as other concepts. Trained over time, Signal AI helps businesses and the people who work within them make more informed and confident decisions. https://www.signal-ai.com/