Signal AI acquires KELP to help organizations strengthen their corporate reputation

NYC/ London, Aug 10 2022 - Signal AI, the leading global External Intelligence company, today announces that it has acquired US company KELP Inc., the first actionable platform for corporate reputation.

The acquisition builds on deep synergies between the two businesses. It accelerates a shared vision to help organizations understand the external events that are impacting their success. Together, Signal AI and KELP will enable executives to make more informed decisions to shift their strategies, capitalize on emerging opportunities, and mitigate rising risks.

The combination of Signal AI’s unique external intelligence data and KELP’s industry leading reputation insights will create a game changing solution that empowers organizations to quantify the aggregate impact of all company actions and strengthen corporate reputation.

David Benigson, CEO Signal AI, said, “I’m incredibly excited to join forces with KELP, because 85% of business leaders say that reputation is a higher priority than margin in the decision-making process. At Signal AI, we’re already providing executives with external intelligence to help them cut through the noise and understand which topics and events are impacting their reputation. Together with KELP, we’ll turn this data into truly actionable insight for our customers.”

Dan Gaynor, Co-Founder KELP Inc., said, “To craft a strong reputation and fortify it against risks, every company needs a narrative. But without data, it’s just guessing. From attracting diverse talent to creating excitement for innovations, executives use KELP to win on the industry storylines that matter most. With an unparalleled depth of data and technology stack, Signal AI has powered our insights–and together, we can’t wait to help more C-Suites evolve how they shape strategy and measure impact.”

Shann Biglione, Co-Founder KELP Inc., added, “Corporate reputation matters more than ever, yet its measurement is still stuck in the past. By benchmarking any company on thousands of highly-specific, AI-trained topics— from supply chain sustainability to emerging fields in R&D — we help companies take action on the true measure of their reputation. As a product lead, I am beyond excited to be joining forces with Signal AI. Together, we’re fast-tracking our vision to a whole new level, delivering unparalleled accuracy, depth, and actionability to our customers.”

Signal AI’s External Intelligence Graph, a comprehensive view of an organization's external world, uses AI technology working at scale to provide external intelligence to help businesses cut through the noise and make sense of the topics and events that are affecting them.

Powered by Signal AI’s External Intelligence Graph, KELP dives deep into what drives positive reputation within industries like Healthcare & Life Sciences and Aerospace & Defense — surfacing actionable insights that executives can use to target highly influential audiences with the right message, on the right channel, with the right cadence.

Adding to the rapidly expanding Signal AI US team, KELP’s team will join Signal AI as full-time employees, including co-founders Dan Gaynor and Shann Biglione. Gaynor previously served in Global Communications at Nike and as a presidential appointee in the Obama Administration, then founded Weber Shandwick’s narrative strategy and analytics practice. Biglione—former Head of Strategy at Publicis Media—worked for and advised brands like GSK, Walt Disney Studios and Verizon.

About Signal AI
Signal AI, the External Intelligence company, helps businesses make sense of the outside world. Using the Signal AI External Intelligence platform for Decision Augmentation, organizations can spot critical signals in the external noise, allowing them to get ahead of risk and opportunity, and make confident decisions. Powered by Signal AI’s External Intelligence Graph, the platform crunches huge amounts of information from the world’s content, and provides timely insight on trends, patterns and unknown unknowns to augment critical business decisions. Signal AI serves over 40% of the Fortune 500 including Deloitte, Bank of America and Google, and is building an innovative, inclusive and enduring company to transform the way businesses make decisions. https://www.signal-ai.com/

About KELP Inc.
KELP is the first actionable platform for corporate reputation. The company’s data analytics platform delivers industry reputation insights and benchmarks hundreds of companies— enabling executives to shift their strategies, capitalize on emerging opportunities, or mitigate new risks.

KELP makes communications and ESG strategy more focused, efficient, and data-driven. The platform digests hundreds of millions data points annually across hundreds topics specific to each client's reputation. KELP’s technology dives deep into what drives positive reputation within industries spanning from Big Tech to CPG to Pharma, surfacing actionable insights that executives can use to target highly influential audiences with the right message, on the right channel, with the right cadence. https://www.kelpdata.com/