Signal AI Appoints Josh Boaz to Advisory Board

Experienced media, marketing and technology entrepreneur brings industry knowledge to Signal AI

Josh Boaz Signal AI

NEW YORK / LONDON  31st March 2021 – Today, Signal AI, one of the leading companies transforming how business leaders make decisions, is pleased to announce the appointment of Josh Boaz to its advisory board.  Josh Boaz is the Co-founder and Managing Director of Direct Agents, a full-service, minority-owned, independent digital marketing agency based in New York City and Los Angeles. 

Signal AI is a strategic communications tool provider that uses AI to interpret the world's media to empower better decisions. The platform’s brain, named AIQ, can read and interpret over 5 million media and regulation documents a day, surfacing critical media intelligence in real time and the company’s clients include Google, Bank of America and Deloitte. The company is expanding fast and recently also announced Prosek Partners’ Managing Partner Jennifer Prosek to its advisory board.

Commenting on the appointment, Josh said: “Signal AI is at the forefront of making data driven decisions a centrepiece of corporate strategy. Regardless of what industry or vertical a company operates in, to succeed and grow in the post-Covid-19 world, businesses will be forced to transform their models. In particular, Signal AI is bringing pioneering machine learning technology to Commtech, and will continue to transform the way communicators do their work, it's a great moment to be joining in an advisory role.”

Since co-founding Direct Agents in 2003, Josh has advised clients ranging from VC backed start-ups to enterprise-level brands to grow and scale their businesses online. He has led several transformative initiatives for the company both in the US and internationally, including current high growth disciplines in Data & Analytics, Amazon, and Multicultural Strategy.  

David Benigson, Founder and CEO, Signal AI said: “Josh's experience will be of huge value to our plans as we scale through this period of rapid growth and help the world’s biggest companies apply a data driven approach to their decision making processes, we’re thrilled to have him on board.”

Matt Brown, President, Americas & Asia-Pacific of Signal AI said: "Direct Agents' commitment to social justice, diversity and inclusion and its mission as an organization, along with the work that Josh has done personally, are an inspiration to us at Signal AI.  His values and aspirations very much mirror and align with our own at Signal AI, and we look forward to partnering closely with him as we continue to expand our presence and client relationships in the US market.”

Josh graduated from NYU's Stern School of Business, received his Juris Doctorate from Fordham University, and continues his executive education at the Harvard Business School and is a board member of the Young Presidents Organization (YPO), a global organization of CEOs.

About Signal AI
Signal AI is one of the leading global companies turning the world’s data into knowledge and empowering business leaders across a range of industries to make better decisions. Signal AI is a leading disruptor in the strategic PR and communications market through the use of “trainable” artificial intelligence, which allows customers to train the Signal AI platform to spot, interpret and recommend key media and communication insights. The platform’s brain, named AIQ, can read and interpret over 5 million media and regulation documents a day, surfacing critical media intelligence in real time. Signal AI strategic communications and reputation management customers include multinational banks, law firms, governments and NGOs.

About Direct Agents

Direct Agents was founded in 2003 by brothers Josh and Dinesh Boaz, who both shared a passion and expertise for entrepreneurship, advertising & marketing. When they were young, the Boaz’s immigrated to the US from India and Sri Lanka. In part, this move taught the Boaz’s the importance of a hard work ethic, passion, and innovation, which played a huge role in the development of Direct Agents.  Under Josh’s leadership, Direct Agents has stayed purposefully independent, and is proud to be one of the few minority owned agencies of its size. Direct Agents still continues to expand as an independently-owned, digital agency with offices in NYC & LA. The team is diverse, agile, collaborative, and driven to continue to learn and grow.