Signal AI announces the latest results from The Signal AI 500, a global reputation ranking of some of the world’s largest organizations.
NEW YORK / LONDON – February 9th, 2023 – Today, Signal AI shares 2022 results of The Signal AI 500, a global reputation ranking of the world’s 500 most talked-about organizations - revealing which companies are renowned, which are under fire, and which elicit a shoulder shrug.
Spanning 2022, the global corporate reputation ranking makes sense of millions of data points to assess how organisations perform across the three key pillars of reputation: Innovation, Performance and Purpose. Key insights from the updated ranking include:
Google tops the ranking, again
Google has retained its place as the company with the strongest corporate reputation according to the latest results from the ranking, which provides an unprecedented view into the corporate reputation landscape.
For the Alphabet-owned tech giant, there was a clear focus on Innovation within its narrative, with 45% of its coverage focused on collaborations, products & services and technology. Google also maintained its top score on Culture over the full year, while an increase in Purpose-driven narratives was seen across all companies and industries. Its recent layoffs announcements have however changed that dynamic, and has started to erode the company’s leadership on culture related topics, indicating its position could be challenged in 2023.
Shann Biglione, Co-founder and Head of Product, Signal AI x Kelp says: “These latest insights from the Signal AI 500 show the power of our AI to spot and analyze trends among billions of data points. We can see how companies have altered their messaging to adapt to an evolving landscape. We’re excited to be continuing this demonstration of our data and insights to help businesses better understand corporate reputation.”
The cutting-edge technology behind the Signal AI 500
The Signal AI 500 is powered by a reputation framework and scoring algorithm which digests two billion data points annually to dive deep into what drives positive reputation across 500 companies, spanning more than 20 industries. This methodology powers the company’s latest offering, Signal AI x Kelp, which fuses a variety of metrics to craft actionable reputation insights – quantifying the aggregate impact of all company actions and communications. Learn more about our methodology here.
About Signal AI
Signal AI, the External Intelligence company, helps businesses make sense of the outside world. Using the Signal AI External Intelligence platform for Decision Augmentation, organizations can spot critical signals in the external noise, allowing them to get ahead of risk and opportunity, and make confident decisions. Powered by Signal AI’s External Intelligence Graph, the platform crunches huge amounts of information from the world’s content, and provides timely insight on trends, patterns and unknown unknowns to augment critical business decisions. Signal AI serves over 40% of the Fortune 500 including Deloitte, Bank of America and Google, and is building an innovative, inclusive and enduring company to transform the way businesses make decisions.