[eGuide] Five expert tips for how to collaborate during Covid-19

Collectively we are no strangers to lockdown, remote working, and the uncertainty brought about by a global pandemic. Whether it’s working in our pajamas, allowing ourselves to continue late into the night or becoming disconnected from our colleagues, we’ve all picked up habits while trying to adapt to a different sense of normality.

But PR folk are incredibly sociable and collaborating is integral to the function of any good comms team, whether that’s internal or agency side. Doing so is much easier said than done right now as we all look to instill better practices and suitable tech to foster collaboration.

We spoke to agency experts and our own Signal AI thought leaders for some tips on how teams can work together despite being apart. In this eGuide, you’ll learn:

• How to continue delivering on PR objectives
• How to meet demand from leadership to behave strategically
• How to collaborate best with other departments
• How to provide a sense of unity through brand messaging
• How to utilize tech that fosters collaboration

Our experts

Heather Delaney, Founder, Managing Director, Gallium Ventures

Heather Delaney is Founder of Gallium Ventures and the world’s most influential crowdfunding specialist who takes a full-on approach in supporting businesses.

Having worked globally across early stage startups to large listed behemoths, her honest approach means operating comprehensively with teams to help build a foundation for successful products and profitable companies. Heather has launched some of the exciting products and tech you see on the market today, thanks to her trusted experience in everything from product development and packaging design all the way to creative PR and marketing.

Paul Wilke, CEO, Upright Position Communications

With feet-on-the-ground experience working on both US coasts and in Asia, Paul is focused on telling compelling stories, garnering on-message media coverage and providing sound strategic counsel. Prior to starting Upright Position Communications in 2012, Paul headed public relations for Splunk, where he led communications around one of 2012’s most successful IPOs. Before Splunk, Paul managed global public relations at Visa Inc. with a focus on the company’s travel and tourism business. While at Visa, Paul founded Visa’s inaugural International Tourism Conference at the 2010 Vancouver Olympic Games, sat on the President Obama’s Travel and Tourism Advisory Board and worked on their IPO. Prior to moving to the Bay Area, Paul lived in Singapore for 12 years, where he headed Visa’s public relations operations for South and Southeast Asia. While in Singapore, Paul spent six years at one of Singapore’s premier public relations firms, Baldwin Boyle Shand (BBS). In addition to his communications work on more than 10 IPOs, Paul is a featured speaker on IPOs, crisis communications and tech PR.