[Webinar] How to turn media monitoring into intelligence
Are you getting the most out of tracking your news coverage?
In this on-demand webinar Joy Frascinella, Head of PR The Principles for Responsible Investment provides insights into how the organisation is strategically using media monitoring for tracking topics, and how they identify what other influencers and organisations are saying on these issues.
PRI is the leading global network for institutional investors demonstrating their commitment to long-term sustainable investment strategies, which include looking at environmental, social and governance (ESG) issues as a way to better manage risk and identify new opportunities.
You will also hear Joy discuss:
- How PRI are using media monitoring to identify global trends
- How they are using invaluable insights to provide intelligence to the C-suite
- How PRI are spotting and responding to fake facts and misinformation
- How your company can benefit from identifying key spokespeople and influencers
About the speaker
Joy joined PRI in August 2014. She is responsible for managing global media relations across the PRI. Prior to joining the PRI, Joy was a freelance PR consultant working with a wide variety of international clients in the financial, professional services and technology sectors. She has 20 years of PR experience and has worked with leading investment banks including Citigroup, UBS and HSBC as well as law firms Freshfields Bruckhaus Deringer, Lovells and Cleary Gottlieb Steen & Hamilton. Before moving into PR, she spent 10 years as a freelance journalist, writing for publications including the Washington Post in the US and the NewScientist in London.
Joy holds a B.S. degree from Barry University in Florida and did post-graduate work in journalism at Emerson College in Boston.