[Webinar] Why PR has a measurement problem
This webinar features special guest Ellie Dobson, Associate Director at AprilSix Proof; a global PR agency which helps technology, science & engineering organisations communicate complex subjects to the people they need to influence. During this on-demand webinar Ellie discusses the current problem with PR measurement.
Ellie also discusses:
- What PR practitioners can learn from the sales team’s ‘funnel’ approach.
- An introduction to a new measurement model that puts PR into context and enables recognition of activities that can’t be otherwise directly linked to sales.
- How working measurement thinking into campaign planning can help secure internal buy-in and budgets, and will ensure campaigns are effective, meaningful and measurable.
About the speaker
Ellie Dobson is Head of the Science, Engineering and Innovation team at specialist PR consultancy, AprilSix Proof.
She has spent the last decade delivering multinational strategies and integrated campaigns for some of the brightest people on the planet, including CERN, Ordnance Survey, Raspberry Pi, the Royal Academy of Engineering, QinetiQ and several of the world’s top universities.