skip to main content
Use cases
PR & Comms
Why Signal AI?
Latest resource
How reputation is driving business performance
Latest post
Which organizations are most active on LGBTQ+ issues?
[eGuide] PR & media intelligence glossary
“If you can’t explain it simply, you don’t understand it well enough,” said Albert Einstein.
The PR and comms industry is crowded, complex, and often confusing. The prevalence of PR jargon and sector-specific colloquialisms can make the industry seem exclusive and difficult to navigate – a veritable minefield of information. But once demystified it is as easy to understand as learning your ABCs.
Signal AI’s comprehensive PR & Media Intelligence Glossary is a handy guide to the industry and will help you understand the previously unknowable.
Download the PR & Media Intelligence Glossary now.
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies. However you may visit Cookie Settings to provide a controlled consent.
Manage consent
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
| Cookie | Duration | Description |
|---|---|---|
| cli_user_preference | 1 year | Keeps track of the cookie consents for on the current domain. |
| cookielawinfo-checkbox-advertisement | 1 year | Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category . |
| cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
| cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
| cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
| cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
| cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
| JSESSIONID | session | The JSESSIONID cookie is used by New Relic to store a session identifier so that New Relic can monitor session counts for an application. |
| viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
| Cookie | Duration | Description |
|---|---|---|
| __cf_bm | 30 minutes | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
| bcookie | 2 years | LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID. |
| bscookie | 2 years | LinkedIn sets this cookie to store performed actions on the website. |
| lang | session | LinkedIn sets this cookie to remember a user's language setting. |
| lidc | 1 day | LinkedIn sets the lidc cookie to facilitate data center selection. |
| UserMatchHistory | 1 month | LinkedIn sets this cookie for LinkedIn Ads ID syncing. |
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
| Cookie | Duration | Description |
|---|---|---|
| __utma | 2 years | This cookie is set by Google Analytics and is used to distinguish users and sessions. The cookie is created when the JavaScript library executes and there are no existing __utma cookies. The cookie is updated every time data is sent to Google Analytics. |
| __utmb | 30 minutes | Google Analytics sets this cookie, to determine new sessions/visits. __utmb cookie is created when the JavaScript library executes and there are no existing __utma cookies. It is updated every time data is sent to Google Analytics. |
| __utmc | session | The cookie is set by Google Analytics and is deleted when the user closes the browser. It is used to enable interoperability with urchin.js, which is an older version of Google Analytics and is used in conjunction with the __utmb cookie to determine new sessions/visits. |
| __utmt | 10 minutes | Google Analytics sets this cookie to inhibit request rate. |
| __utmz | 6 months | Google Analytics sets this cookie to store the traffic source or campaign by which the visitor reached the site. |
| _gat | 1 minute | This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites. |
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
| Cookie | Duration | Description |
|---|---|---|
| __utmt_sfga | 10 minutes | Set by Google Analytics and Google Tag Manager to enable website owners to track visitor behaviour and measure site performance. |
| _ga | 2 years | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
| _gcl_au | 3 months | Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services. |
| _gid | 1 day | Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. |
| _session_id | 14 days | Cookie set by G2 to store the visitor’s navigation by recording the landing pages. This allows the website to present products and indicate the efficiency of the website. |
| CONSENT | 2 years | YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. |
| pardot | past | The pardot cookie is set while the visitor is logged in as a Pardot user. The cookie indicates an active session and is not used for tracking. |
| undefined | never | Wistia sets this cookie to collect data on visitor interaction with the website's video-content, to make the website's video-content more relevant for the visitor. |
| vuid | 2 years | Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website. |
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
| Cookie | Duration | Description |
|---|---|---|
| AnalyticsSyncHistory | 1 month | This cookie is set by LinkedIn and is used to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries |
| gaclientid | 1 month | The Client ID (cid) is a unique identifier for a browser–device pair that helps Google Analytics link user actions on a site. By default, Google Analytics determines unique users using this parameter. |
| handl_ip | 1 month | This cookie is set by HandL UTM Grabber plugin. The cookie is used to store the IP of the user. |
| handl_landing_page | 1 month | This cookie is set by HandL UTM Grabber plugin. The cookie is used to store the landing page. |
| handl_original_ref | 1 month | This cookie is set by HandL UTM Grabber plugin. The cookie is used to store the original referral. |
| handl_ref | 1 month | This cookie is set by HandL UTM Grabber plugin. The cookie is used to store the referral of the last touch (where user comes from just before a conversion) |
| handl_ref_domain | 1 month | This cookie is set by HandL UTM Grabber plugin. The cookie is used to store the referral of the last touch (where user comes from just before a conversion) |
| handl_url | 1 month | This cookie is set by HandL UTM Grabber plugin. The cookie is used to store the url of the last touch (where user comes from just before a conversion) |
| handlID | 1 month | This cookie is set by HandL UTM Grabber plugin. The cookie is used to store the Unique ID generated by HandL UTM Grabber |
| HandLtestDomainName | session | This cookie is set by HandL UTM Grabber plugin. To automatically get the domain for tracking (via client side) |
| HandLtestDomainNameServer | 1 day | This cookie is set by HandL UTM Grabber plugin. To automatically get the domain for tracking (via server side) |
| IDE | 1 year 24 days | Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads on embedded YouTube videos and according to the user profile.
|
| li_gc | 2 years | This cookie is set by LinkedIn and is used to store consent of guests regarding the use of cookies for non-essential purposes |
| loglevel | never | Collects data on visitor interaction with the website's video-content - This data is used to make the website's video-content more relevant towards the visitor. |
| organic_source | 1 month | This cookie is set by HandL UTM Grabber plugin. The cookie sets the organic source href (e.g. https://www.google.com/some/path) |
| organic_source_str | 1 month | This cookie is set by HandL UTM Grabber plugin. The cookie sets the organic source (Google, Bing, Instagram etc) |
| tableau_locale | session | Tableau sets this cookie |
| tableau_public_negotiated_locale | session | Tableau sets this cookie |
| test_cookie | 15 minutes | The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies. |
| traffic_source | 1 month | This cookie is set by HandL UTM Grabber plugin. The cookie sets the source to either Paid, Organic, Direct or Referral |
| user_agent | 1 month | The user agent (UA) is part of the HTTP header and gets populated whenever a request is made from a client (e.g. your browser) to a server (e.g. a web server). It contains information about the browser and the operating system of your device. |
| VISITOR_INFO1_LIVE | 5 months 27 days | A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. |
| YSC | session | YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages. |
| yt-remote-connected-devices | never | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. |
| yt-remote-device-id | never | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. |