[Whitepaper] The shift from measurement to insight: understanding the impact of PR

Everyone is talking about measurement. But understanding how your activities are impacting the perception of your business is key to demonstrating the true value and impact of communications.

Thanks to AI, comms professionals can gain access to data that was previously too expensive to access, and harness it to make better decisions. Now, instead of reporting on data points, comms teams can provide actionable data and insights.

Upgrading from measurement to insight means:

• Measuring with a purpose
• Demonstrating the true impact of Comms by changing perceptions
• Providing actionable data, not meaningless data points
• Understanding the messaging that works
• Creating the content that delivers and delivering more of it.

This whitepaper explains how to take your existing measurement operation to the next level and extract meaningful insights.