[Webinar] Capitol Hill’s communications strategy declassified

It is not a matter of if but when a crisis will happen to your company. The only thing communicators can control is how to prepare and respond to the inevitable.

What better examples of how to operate in a crisis than Corporate America and Capitol Hill? Politics is filled with divisive people at a tumultuous time in history, yet they offer wonderful case studies into what communicators should and should not do in a crisis. How can these lessons be adopted by organizations when it comes to crisis communications and managing a reputation, whether in the private or public sector?

You’ll learn:

• How to create a communications strategy, whether it applies to ongoing initiatives or a potential crisis
• How to keep ongoing initiatives on track while undergoing a crisis
• How political strategies can power your private sector communications and separate your organization from communication white noise
• Why it is important that communicators embrace politics when crafting their external communications

Watch our on-demand webinar, featuring Scott Overland, Director, Media Relations at Pearson. Scott shares his insights from his political communications experience and how he has used it to shape his crisis communications and reputation strategy in the corporate sector.

Scott Overland, Director, Media Relations, Pearson

Scott Overland leads media relations in North America for Pearson, the world’s learning company. Overland has spent more than 13 years advising elected officials and handling communications for major corporations. Prior to joining Pearson, Overland spent nearly six years working in congressional offices. He was the communications director for former Congressman Jared Polis (D-Colo.), now the governor of Colorado, and previously was the deputy press secretary for former Senator Joe Lieberman (I-Conn,). Overland has also handled communications and/or government relations for NRG Energy (formerly GenOn), PetSmart and Bracewell & Giuliani, LLP. Overland earned his J.D. from American University and his Bachelor of Arts in political science from Muhlenberg College.