[Webinar] Demonstrating the value of PR to the C-suite

Now more than ever, CCOs and Communications Leaders are expected to act as the high-level strategic advisors within their organizations. Their role has evolved from one that focuses solely on generating overall awareness, to holistic reputation management that is central to long term business growth and success. But in a world that has often struggled to fully appreciate or quantify the value of PR, how do you ensure communications teams are set up to be strategic?

Our panel of expert Communication leaders will discuss the evolving role of the comms leader, how true strategic value is measured, and how AI is supercharging what their teams are capable of. Join the discussion to keep abreast of this and stay ahead of the curve.

Watch this on-demand recording from our session at the CIPR National conference to learn:

  • How to set up your team to be strategic and support decision making across your business. 
  • How to create PR measurement frameworks that support long term business growth and success. How to demonstrate, sustain and consolidate the importance of comms over the next 12 months
  • How AI is being used by teams to go beyond generating overall awareness to deliver greater value for the entire organization. 

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