[Webinar] How O2 makes a bigger impact with their PR measurement strategy
The inadequacy of traditional PR metrics has long been realized by the industry – but moving beyond vanity metrics like reach or AVE is a more difficult task. With the explosion of data leaving PR teams unsure where to look, choosing the right ways to measure the success of comms has never been more important – particularly when every organization is looking for departments to show value.
In this session, Joe McMann, Senior Communications Manager, Corporate Affairs at O2, will demonstrate how to:
- Make use of huge data sets that previously cost millions to analyze
- Reduce the blind spots in media analysis
- Best visualize data and provide an extra layer of insights
Joe McMann, Senior Communications Manager, Corporate Affairs, O2 Telefónica
Joe McMann leads on insight and business narrative for Corporate Affairs at O2, working across the whole team to bring a more strategic, evidence-based approach to communications. This includes improving the way the team plans, delivers and evaluates its activity, ensuring focus is given to the areas that drive the greatest business outcomes. Before this, Joe led the Internal Communications team at O2. He previously worked for British Airways, where he completed his Masters degree in Internal Communications.
Neil Morrison, Head of Global Analysis Services, Signal AI
Neil Morrison, Signal AI’s Head of Global Analysis Services, has worked in the PR measurement industry for over 16 years. Neil is a strong believer in aiming high with a measurement programme, and will always look to demonstrate the impact that his clients are having on their organizations’ reputation and objectives. Neil is excited to join Signal and help drive the combination of AI driven and Human Enriched analysis services.