[Whitepaper] How AI can improve PR measurement and inform decision making

‘Real’ measurement programs have largely been the domain of companies with big budgets, leaving the rest of the industry to rely on outdated metrics and big numbers. Others had to spend endless hours manually sifting through irrelevant results, or simply rely on AVE…

But AI-powered searching – using topics, and metrics such as sentiment and prominence – makes measuring what matters more accessible. Not only does it make demonstrating your impact easier, it makes it easier to have an impact.

This whitepaper, by Signal AI measurement expert Neil Morrison, demonstrates how to:

• Harness AI to understand comms impact on business goals
• Prove and improve the impact of comms teams
• Use measurement to inform decision making at board level
• Protect the sentiment and drive trust in our brand