[Whitepaper] Why proactivity is the key to managing a reputation

Reputation management – from building to protecting and maintaining – is the primary charge of any organisation’s PR team. But reacting to events that could impact your business could leave you struggling to maintain your company’s standing.

In this whitepaper, Stuart Thomson, head of public affairs at BDB Pitmans, argues that a more proactive approach to gathering information means the work of Communications can deliver greater impact.

Download the whitepaper to learn about:

• Taking a forward-thinking approach to managing your company’s reputation
• Utilising information to pose more strategic questions
• Delivering a greater impact on decision making
• Helping to answer critical questions about the impact of strategic decisions on reputation management.

About the author: 

Stuart Thomson heads the specialist public affairs and communications consultancy of law firm, BDB Pitmans.  He advises clients on all aspects of their political and corporate communications, including reputation management.  He has also advised on a number of high profile media relations and crisis communications programmes.

As well as being a CIPR Chartered PR Practitioner (Chart. PR),  Stuart is an honorary research fellow at the University of Aberdeen and is the author of books including ‘New Activism and the Corporate Response‘, ‘Public Affairs in Practice’, ‘The Dictionary of Labour Quotations‘ and ‘Public Affairs: A Global Perspective’.  He is currently working on his new book, ‘Building Reputations: Lessons for Leaders’. You can find Stuart on twitter @redpolitics.