Outdated metrics and marketing funnel comparisons have left PR and Communications teams struggling to clearly define measurement frameworks that highlight value. Using the wrong metrics can encourage the wrong behaviour, and limit the impact of Communications teams.
Signal AI helps develop and support measurement strategies that align with corporate objectives – highlighting the true impact PR & Communications has on overall company performance and the true value of reputation management work. With the ability to focus on high-salience coverage, understand sentiment and performance against key topics, you can map your impact against business goals.
"Signal AI allowed us to create benchmarks, measure and integrate our comms efforts into our overall Marketing department goals and use media as an integral component of our market research effort. Its hands down the best tool I've used to help my team be successful."
Go beyond traditional baseline reporting with real-time, flexible AI-powered analytics Dashboards. Integrated with Signal AI’s search functionality, our dashboards give you an instant insight into shifts in sentiment, comparisons in competitive share-of-voice, and key message pull-through so that you can ensure your strategies can adapt in real-time.
Signal AI blends together industry-leading AI technology with expert human curation and analysis to enhance measurement programs. Include proprietary first-party data alongside insight from the Signal ® platform, layer on detailed summarization to newsletters, or deliver detailed monthly and quarterly reports to the board - Signal AI delivers value at every stage of your PR measurement program.
Demonstrate your impact with hyper relevant results and centralized analysis in Signal AI's dashboards