PR measurement programs that deliver true value

Outdated metrics and marketing funnel comparisons have left PR and Communications teams struggling to clearly define measurement frameworks that highlight value. Using the wrong metrics can encourage the wrong behaviour, and limit the impact of Communications teams.

Signal AI helps develop and support measurement strategies that align with corporate objectives – highlighting the true impact PR & Communications has on overall company performance and the true value of reputation management work. With the ability to focus on high-salience coverage, understand sentiment and performance against key topics, you can map your impact against business goals.