The Kelp team

Dan Gaynor, Kelp Data Founder

Dan Gaynor is a founder of Kelp Data, the first AI-powered platform for corporate reputation. The company’s data analytics platform delivers industry reputation insights and benchmarks hundreds of companies—enabling communications & marketing executives to shift their strategies, capitalize on emerging opportunities, or mitigate new risks. Kelp was acquired by Signal AI, which serves 40% of the Fortune 500, in July 2022. The deal brings together industry corporate reputation insights with Signal’s tech stack and global data sources, enabling enterprises to better understand where their reputation stands and how to strengthen it.

Throughout his career, Dan has led global strategy, communications, marketing, and purpose initiatives across an array of sectors.

As a presidential appointee in the Obama Administration, Dan worked for the State Department and USAID on foreign policy communications, including on the Ebola epidemic response. After serving on a presidential campaign, Dan moved to Nike worldwide HQ in Portland, Oregon, where he was a founding member of the Nike Narrative Center of Excellence. Charged with envisioning the future of the world’s biggest brand, Dan worked with Nike’s CEO and executive team on innovation launches, global communications strategy, brand storytelling and messaging, and investor relations.

After Nike, Dan started the Narrative Strategy & Analytics practice at Weber Shandwick, the world’s largest publicly-traded marketing services agency. Dan’s practice partnered exclusively with C-suites at Fortune 500 companies, crafting their North Star for all communications — and inventing a first-of-its-kind analytics approach that measured a corporate strategy’s aggregate impact on company reputation. In this role, Dan advised global brands like IBM, Delta Airlines, and Coca-Cola, and with a specialty in healthcare, he worked C-suites at companies like J&J, Eli Lilly, and Pfizer.

Currently living in Boston, Dan earned a Master’s degree with top honors from the London School of Economics and Political Science, and a Bachelor’s degree from Washington University in St. Louis. Outside of work, Dan serves on the Community Advisory Board of WBUR, Boston’s NPR News Station and on the New Frontier Steering Committee of the John F. Kennedy Library & Foundation.