[Watch] The Use of Data in Reputation Management
David Benigson, CEO, Signal AI
David is the CEO and Founder of Signal AI, a fast growing UK artificial intelligence company creating pioneering AI solutions to enable better decision making. David believes AI is one of the most exciting and significant technological developments of our time and has been recognised for his innovative approach to AI being personally nominated formally as a Forbes 30 under 30 and KPT Business Leader of Tomorrow.
Bieneosa Ebite, Group Deputy Head of Corporate Communications, Centrica
Bieneosa, a seasoned public relations professional, works as Group Deputy Head of Corporate Communications at Centrica, a leading international energy services and solutions provider and owner of British Gas. Her role involves helping to deliver the Group’s corporate communications strategy and associated engagement. This includes managing communications around the financial calendar and supporting the Group CEO’s external communications.
Meglena Petkova, Managing director, digital strategies, Finsbury Glover Hering
Meglena is a Managing Director at Finsbury Glover Hering and spearheads the integration of digital content, digital reputation and online communications programmes. She advises organisations preparing for major transactions, those seeking to deliver their narrative to stakeholders through smart use of digital and data as well as entities facing crisis situations. Her expertise is in assisting clients facing corporate communications challenges navigate the opportunities and risks of the online world.
Supreet Thomas, Head of communications, TSB
Supreet has more than 14 years’ experience in corporate affairs and communications and is currently the Head of Communications at TSB responsible for colleague communications and media relations. Prior to joining TSB, Supreet led media communications at one of Australia’s largest banks, Westpac, and previously led comms and external affairs at QBE Insurance.
Signal AI has launched Dashboards to give comms teams access to actionable insights. With a whole new set of AI-powered real-time data analytics, communicators can uncover previously unknown insights, understand how their brand is perceived, and see how business activities impact reputation.
- Enabled a leading tech and social media company to track share of voice across multiple regions.
- Empowered an international tech firm to compare media perception in three business lines with different competitors.
- Helped one of the world’s largest retailers to measure perception across topics around the environment, sustainability, diversity, governance and more.
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