Watch: Top tips on how to leverage your media monitoring
The Incorporated Society of British Advertisers (ISBA) represents the leading UK advertisers. With members representing over 3,000 brands across a range of sectors, ISBA champion the needs of marketers through advocacy and offer their members thought leadership, consultancy, a programme of capability and networking.
Abi Slater, Director of Communications at ISBA and Isabel Gallardo, Customer Success Executive at Signal provide invaluable tips on maximising your media monitoring activities, and offer insight into how ISBA have benefited from adopting this fresh approach. As a small organisation at the heart of the advertising industry they needed to keep tabs on wide range of topics and issues but didn’t have the resource to commit lots of manpower to monitoring.
In this webinar, you will hear Abi and Isabel discuss:
- How ISBA is evaluating and measuring the effectiveness of its communications strategy
- How the organisation is staying on top of everything relevant related to GDPR
- How to get the most out of your partnership with your media monitoring provider
- How tracking more and thinking big has helped ISBA monitor brand reputation
About Abi Slater
Abi is responsible for all communications including press, social, and member communications at ISBA. Her remit is to support and promote the ISBA manifesto through communication with ISBA stakeholders.
Abi joined ISBA in 2017 after spending six years working at DMGT plc as Communications Director. Prior to this she spent 4 years as Head of Marketing for Metro newspaper. She has held a variety of senior marketing and communications roles, mainly in the media sector. Abi graduated from the University of Birmingham with a BA Hons in Drama.
About Isabel Gallardo
Isabel is a Customer Success Executive at Signal AI and is responsible for ensuring clients get the most value out of the platform. Isabel manages circa 50 clients at Signal, which range from FTSE100 and Magic Circle clients, to boutique PR agencies.